Keynote by Dr. David Stillwell
Lecturer in Big Data Analytics and Quantitative Social Science
University of Cambridge
How big data changes business
Businesses, including both large corporations and SMEs, use data-driven strategies to capture trends, compete and innovate. Big data now translates to significant new growth opportunities. In addition to the broad scale of big data, the high frequency and real time nature of data are critical and highly beneficial. In short, big data has revolutionized the way business functions, comprising the full breadth and the entire cycle of operations. Now that businesses deal with myriad data collected by operational and customer metrics on what influences customer decision making, they can greatly improve productivity by accurately analyzing this data, for example to target potential customers more effectively. Businesses can further establish themselves by optimizing such key factors as customer engagement and brand loyalty through modern marketing management strategies that successfully harness the power of big data.
Owing to the omnipresence of big data in all spheres of business (accounting, economics, finance, management, HR, and marketing), this conference serves as a platform for businesses to further discussions geared towards the impact and implications of big data technologies on the current industry.
The International Conference on Big Data in Business 2019 aims to foster growth and research in the multi-faceted field of Big Data in Business by bringing together esteemed academicians to present their latest research and breakthroughs in the field. In addition, this conference aims to promote collaborative excellence between academicians and industry professionals by bringing together researchers and practitioners who strive to keep ahead of the curve by applying the latest research in the field. The conference will provide an opportunity for academicians and professionals from various fields with cross-disciplinary interests to bridge the knowledge gap, promote research and bring forth technological advances.
Submission Deadline - September 20, 2019
Author Notification – September 26, 2019
Final Manuscript – October 3, 2019
Workshop – October 28, 2019
Conference – October 29-31, 2019